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Huddersfield brand specialist scoops ultimate UK design accolade.
A specialist brand agency from Huddersfield has been awarded the ultimate UK design accolade at a ceremony held in London last week.
Because The Engine Room didn’t just scoop a gold design impact trophy at the DBA Design Effectiveness Awards in London – the team was also crowned the overall winner of winners on the night, picking up the prestigious Grand Prix award at the end of the evening.
The achievements celebrated the measurable impact that The Engine Room’s work had on a collaborative project with UK construction materials manufacturer Polyseam, also based in Huddersfield.
The two companies worked together to propel Polyseam’s GRAFT brand of sealants, to help drive business growth and combat market difficulties. And the strategic creative project has certainly paid off. Since GRAFT’s launch in 2014, annual sales have increased by a staggering 744%, and export levels have risen by more than £1million. In fact, this transformational business exercise has played a significant part in Polyseam now building a 50,000sqm factory which is expected to create a further 50 jobs by 2020.
It was this bottom line impact that impressed the line-up of high-profile judges, which included Andy Palmer, CEO of Aston Martin; Josh Berger, president and managing director of Warner Bros; and renowned entrepreneur Deborah Meaden.